Thanks for stopping by and checking out my local SEO tips. There is so much information floating around the net, it can be hard to determine what will help, and what won’t. Rest assured, the tips I will share with you in the short article will absolutely help you get off to a good start. Let’s dive in.
I am going to give you some local SEO tips that you can put to use, starting today. Here are the things you can do that will help your site start performing better in your niche:
Optimize your site. Don’t overdo it here, but you MUST tell Google what you do and where you do it. If you don’t have that information in your domain name, then use your site title to do so. If you are a plumber in Omaha, a well optimized site title could be Brand Name | #1 Omaha Plumbing Company. Optimize your title a little, then maybe add related keywords a time or 2 in your content. Sound normal, and don’t overdo it! Also, add your NAP info into your footer. NAP = Name, Address, Phone #.
Claim and Optimize you Maps listing. If you are a legitimate business, chances are Google knows about you. If you have not claimed your listing, do so immediately. You will want to have your NAP info be identical to your site’s here. Also, add hours, categories, and fill it out as completely as you can. A great local SEO tip here is to Geo Tag your images. There is a lot of info on the web about how to do this, so just give it a quick search and you will be good to go.
Get those citations! Citations will help your Maps rankings, as well as give your website a nice foundation of branded links. Most of these will be nofollow links, but do carry weight and are very important. These are sites like Yelp, Manta, YellowPages, CitySearch etc, and you can create FREE listings on all of them. They will definitely try to get you to advertise, which I think is unnecessary, but your decision. We are after the link we get from the sites. Make sure NAP info is EXACT here. If you don’t want to do this yourself, there are plenty of services available that build citations for you. I would be happy to help if you get stuck.
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Get social! If you don;’t have Facebook, Twitter, LinkedIn,and Pinterest, get them. You will want to get these done and filled out as completely as possible. All will provide a nice link back to your site as well.
These are a few of my beginner local SEO tips. If you follow the tips from above, you will be off to a great start. In low competition niches, doing this might be enough to get your site and Maps listing ranking very high!
Josh Parker is an SEO specialist, and the owner of Badger SEO.