The number of ‘attic’ webshops is sprouting like mushrooms. The offer of these web shops is sold under the mum of promotional gifts and premiums. Online competition is increasing, and that can be seen in Google’s search results. Are you active in e-commerce? You cannot miss these tips. When you go for the , then the right promotion for those gifts is essential.
‘Outsourcing’ vs. ‘in-house SEO’ in a crowded market
Type in the word ‘business gifts,’ and you will see that every website is competing for a top position. Large websites are having a hard time because even the ‘attic’ websites have access to Google AdWords and are not afraid to spend money on paid advertisements. The large webshops outsource the search engine optimization (SEO) activities, while the medium and small webshops compete with low prices. Add to this that the promotional gifts offered generally come from the same suppliers: the promotional gift industry is overcrowded.
Many promotional gift shops do not see the usefulness ofand opt for SEO. Several known factors are the amount of ‘like,’ ratio followers and following, number of rewets, quantity + 1’s, and much more. Particularly in this competitive sector, the distinction is crucial.
Be distinctive and do not become a uniform.
It is a trend to compare the prices of different business gift webshops. Ten years ago, internet users visited one or two websites, and they made a choice. A distinctive internet strategy is therefore of great importance for the various providers. With the rise of social media, the battle for attracting new customers has become even stronger. This error is often made. Facebook is much more personal than Twitter. The people who join a promotional gifts page expect a different ‘approach’ than the followers on Twitter. So the new of every gift item, from the to every other one, will have an awareness of them well spread.
Personal contact is decisive during the decision-making process
The personal bond with the customer is becoming increasingly important. Retaining existing customers is much cheaper than searching for new customers. Please search for a dialogue with the target group on Twitter and try to meet his information needs. For providers of premium and promotional gifts, it is worth mentioning the address and telephone number.
Segment the target group into expectations and needs
Women order 85% of business gifts. Segment this target group and add them on Twitter. Research the target group and determine how you can achieve them based on this research. Consider, for example, the writing style and the time of communication.