As a Redditor, I understand the content Owner Business and I understand how the site is built. I needed some time to get used to it though, but when I did, I couldn’t stop Redditing any longer. You even get all mad when all the links are purple and not blue (this means that you have clicked on them all).
Before you want to use Reddit to your advantage you will have to get to know Reddit and become a Redditor yourself. Reddit is a social networking site all about the content. It has different users to most of the other social media networks and it works a bit differently as well. But if you can understand it, you can use it to your advantage and reach a large and wide-ranging audience Blogging Kits.
The people on Reddit, also called Redditors, are young and mostly between 18 and 24 years old. Most of them spend hours on Reddit and have an account of their own. They are a bit geeky and they hate unintelligent and boring reposts. If they don’t like something you post they will down vote it immediately and give you bad comments. If they do like what you post they will give you up votes and good comments, The more up votes you get the more ”karma” you get. These ”karma” points are also shown on your account.
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Now you know a bit more about the users of Reddit so let’s talk a bit more about the content. Everyone that’s been on the internet lately should have seen some memes; these memes usually come from Reddit. You can find these memes on the front page or on r/funny. r/funny is a subreddit, you will find a lot more of these subreddits at the top of the page like r/pics for pictures and r/worldnews for news collected all over the world.
Here is an example of Reddit used the right way,
President Obama used Reddit for a 30 minutes chat session during his 2012 election campaign. He used it to gain more awareness amongst the Reddit community and pulled it off with amazing success. Check it out here: http://www.reddit.com/r/IAmA/comments/z1c9z/i_am_barack_obama_president_of_the_united_states/
So if you want to use Reddit as part of your own digital marketing activities, make sure you use the right subreddit. Reddit can help you gain positive awareness amongst your target group but readers can most definitely down vote your company to the ground, so beware. As with any marketing activity, if you do it, make sure you do it